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Grasping possessions for posterity? Newsflash: Millennials view their parents’ prized items as a pain in the posterior. Translation? E-a-s-e your grip. Individuals born 1980–2000 have a much different POV concerning ownership vs. generations preceding them. The seemingly abstract concept of digital ownership is, ironically, way more tangible to millennials than the concrete brick-and-mortar “permanence” baby […]

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“DIY.” The abbreviation has become so ingrained in our culture, we sometimes think any project can be a do-it-yourselfer. But just because your favorite TV home-décor-show host acts as if her middle initials are D.I.Y. doesn’t mean you should apply those three letters universally. Take tires, for instance. Adding air? That’s a DIY-er. Rotating and […]

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